The 3 S’s – user friendliness, sociability, and protection – are an excellent basis for dating site. Why does it feel like many sites are mysteriously lacking all of them using their company strategies?
Enter LikeBright, a dating site created in Seattle whose goal is to purge deception from the online dating sites world. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman are determined to meet it. The trio came across while their studies at Harvard, and made a decision to found LikeBright in 2010 included in the TechStars, an organization that phone calls itself the “no. 1 business accelerator in this field,” plan in Seattle.
Their particular purpose, as explained to Aislyn Green of TechFlash.com, actually complicated: “LikeBright is a TechStars Seattle startup working to make dating straightforward, personal and safe for ladies.” Females every-where – and lots of guys – complain in regards to the lack of rely on and widespread sleeping that plagues online dating services. For most, it’s become this type of a problem which they’ve given up on online dating sites completely in favor of going back to the conventional ways of dating that they’d once refused, like meeting through pals or at social events. LikeBright will combat this problem by “creating a dating layer on Twitter to greatly help females satisfy individuals through the men and women they trust.”
The determination for LikeBright came from personal expertise. Sonya ended up being driven by a want to help the girl female buddies browse the sometimes-dangerous arena of online dating sites, and wished to spot focus on the problems, usually overlooked, that ladies value in relation to looking for really love using the internet. Ron, a regular traveler, had been impressed generate a niche site that met their nomadic needs, and Nick discovered of property value satisfying a night out together through some body you count on when women buddy launched him to their girlfriend.
Before making this site, the trio conducted 50 alive interviews with women that wanted to share their own experiences with internet dating. The responses they was given ranged from the humorous into horrifying, like “every little thing felt great. And the guy requested me personally easily smoked meth” and “he had been 11 and that I had to drive him house. He previously walked entirely across town.” Determined that globe lacked a dating site that leaves females first, LikeBright came to be.
LikeBright is actually dedicated to generating a breeding ground built on the 3 S’s. Joining this site is easy: it requires half a minute to join up via Facebook Connect. This site encourages sociability by offering users a social framework for the singles they see and permitting them to interact with pals – affixed or not – on the site. And it’s secure: females may use LikeBright anonymously, and each and every guy on the website is actually vouched for.
